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Course Module: 1. AAU Agency/Module 6 - Client Mgmt . Outsourcing 8
Lesson: 1. Setting Clients Expectations
Duration: 12:46
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[00:00 -> 00:04] So before I launch any campaign, I will always call the client.
[00:04 -> 00:08] I will let them know I just need, you know, 10 to 15 minutes of time
[00:08 -> 00:11] just to go through and kind of finalize everything,
[00:11 -> 00:14] make sure they understand everything, you know,
[00:14 -> 00:15] see if they have any questions.
[00:15 -> 00:20] And to really, for me, it's more about setting expectations.
[00:20 -> 00:23] The better you set expectations up front,
[00:23 -> 00:27] the better relationship you're gonna have with your client.
[00:27 -> 00:30] Because maybe you had some really good success with a campaign
[00:30 -> 00:33] and you got a client, you know, three or four leads
[00:33 -> 00:34] in the first couple of days.
[00:34 -> 00:37] If you start using that example with everybody,
[00:37 -> 00:39] you're going to be in for a rude awakening
[00:39 -> 00:41] because not every client's campaign
[00:41 -> 00:44] is going to start that quickly.
[00:44 -> 00:48] So once again, under promise, over deliver.
[00:48 -> 00:52] I have tried to set people up and get them excited about this
[00:52 -> 00:56] and only to find out that they are hugely disappointed
[00:56 -> 00:59] because I oversold it, right?
[00:59 -> 01:02] This is just something that happens with experience.
[01:02 -> 01:05] So I will typically have literally have this piece of paper
[01:05 -> 01:06] in front of me.
[01:06 -> 01:10] This email is exactly what I'm going to send them,
[01:10 -> 01:13] but I'm going to read it and go over with them
[01:13 -> 01:16] so that we cover all of these expectations
[01:16 -> 01:19] and then I send them, this is a reminder.
[01:19 -> 01:21] So if they ever come back to me and say,
[01:21 -> 01:22] you didn't tell me about this, I'm gonna say,
[01:22 -> 01:25] actually I did, I did twice.
[01:25 -> 01:27] We had a conversation about it right before we turned
[01:27 -> 01:32] the campaign on and then I also sent you an email follow up.
[01:32 -> 01:34] So I will just go over it just like this.
[01:34 -> 01:38] So anything that is highlighted in yellow,
[01:38 -> 01:41] that's where you need to enter in information
[01:41 -> 01:42] for that client, but it should only take you
[01:42 -> 01:44] a couple of minutes.
[01:44 -> 01:45] And then this is the email.
[01:45 -> 01:47] Thanks for taking time to speak with me today,
[01:47 -> 01:49] but you know what, you can read through this,
[01:49 -> 01:50] but what I'm gonna do is I'm gonna pretend
[01:50 -> 01:52] like I'm talking to the client right now
[01:52 -> 01:55] and say, hey Jeff, I just wanted to have a quick conversation.
[01:55 -> 01:58] I know you're busy, I'll keep it short and sweet,
[01:58 -> 02:01] but I wanted to go over and kind of set expectations
[02:01 -> 02:04] and let you know what to expect when it comes
[02:04 -> 02:07] to this campaign, is that fine?
[02:07 -> 02:09] And he's gonna say yes.
[02:09 -> 02:10] All right Jeff, so what you need to do
[02:10 -> 02:12] is write down this phone number
[02:12 -> 02:15] and I'm gonna give him the client tracking phone number,
[02:15 -> 02:18] the Google ad extension number.
[02:18 -> 02:20] When we went through Google, if you set it up,
[02:20 -> 02:22] or excuse me, when we went through call rail
[02:22 -> 02:25] and set up the phone numbers,
[02:25 -> 02:27] if you followed my process,
[02:27 -> 02:30] there will be that Google ad extension number
[02:30 -> 02:31] and that's the one you're gonna say,
[02:31 -> 02:33] hey, take this phone number and write it down
[02:33 -> 02:35] and give him that phone number.
[02:36 -> 02:37] And say, and you know what,
[02:37 -> 02:40] and name it something like Google ads,
[02:40 -> 02:42] enter that into your phone and name it something like
[02:42 -> 02:46] Google ads or website lead or whatever you'd like.
[02:46 -> 02:48] Now when you get a call and that number shows up
[02:48 -> 02:51] on your phone, it's going to be a lead
[02:51 -> 02:53] from your Google ads, okay?
[02:53 -> 02:54] Each and every time.
[02:54 -> 02:57] And he's gonna say, awesome, I love that.
[02:57 -> 02:58] Then you let him know, all right Jeff,
[02:58 -> 02:59] so once you hang up that phone call,
[02:59 -> 03:02] you're gonna receive an email.
[03:02 -> 03:05] I just wanna confirm, is that email at Jeff
[03:05 -> 03:07] at Jeff's floor refinishing.com
[03:07 -> 03:08] and he's gonna say yes.
[03:08 -> 03:09] All right, great.
[03:09 -> 03:12] So you're gonna receive an email at that address
[03:12 -> 03:16] with a name, phone number, and how long the call lasted.
[03:16 -> 03:19] Now the name and phone number are pulled directly
[03:19 -> 03:21] from the caller ID itself.
[03:21 -> 03:25] So what that means is if Joan Smith calls you from,
[03:25 -> 03:28] you know, she works at Wells Fargo Bank
[03:28 -> 03:30] and she's calling you from work,
[03:30 -> 03:34] unfortunately that caller ID is gonna be Wells Fargo Bank.
[03:34 -> 03:35] It's not gonna be her cell phone.
[03:35 -> 03:37] But if it's her cell phone,
[03:37 -> 03:39] obviously that information will come through.
[03:39 -> 03:41] So you just need to understand that.
[03:41 -> 03:43] What people will do is I have clients
[03:43 -> 03:46] that will use these to help them track their leads
[03:46 -> 03:48] each and every week and they can go back
[03:48 -> 03:49] at the end of the week and look and be like,
[03:49 -> 03:52] okay, I got a call from Joan Smith this week
[03:52 -> 03:53] and we booked that job.
[03:53 -> 03:54] Makes sense?
[03:54 -> 03:56] And he's gonna say yes.
[03:56 -> 03:58] Okay, so when we get done with this phone call,
[03:58 -> 04:00] I'm gonna send you an email
[04:00 -> 04:02] and it's gonna have some different things in them.
[04:02 -> 04:04] It's gonna have a couple of attachments.
[04:04 -> 04:06] One of them is going to be what the email
[04:06 -> 04:07] will look like from that call.
[04:07 -> 04:09] Okay, and he's gonna say great.
[04:09 -> 04:12] So when they see the phone call email,
[04:12 -> 04:13] this is what they're gonna see.
[04:13 -> 04:15] They're gonna see an email that says,
[04:15 -> 04:19] whatever the client name is that you put in call rail,
[04:19 -> 04:21] this is exactly what the email looks like.
[04:21 -> 04:23] Jeff Florie finishing received a call
[04:23 -> 04:27] the call was from Mike Mancini at this phone number
[04:27 -> 04:30] and the call lasted five minutes.
[04:30 -> 04:33] Okay, that's what the email looks like from call rail.
[04:33 -> 04:37] Next, when someone fills out one of the landing pages,
[04:37 -> 04:38] what's gonna end up happening?
[04:38 -> 04:40] So the forms on the landing pages,
[04:40 -> 04:42] they're automatically emailed to you.
[04:42 -> 04:45] Now at the bottom of those emails is a link.
[04:45 -> 04:48] So you can see exactly which page it came from
[04:48 -> 04:50] so that you know what service they were inquiring about.
[04:50 -> 04:53] And I will also attach one of those emails
[04:53 -> 04:56] so you know exactly what they look like.
[04:56 -> 04:57] And he's gonna say great.
[04:57 -> 05:00] Next is what the email looks like from Instapage
[05:00 -> 05:02] or from their landing pages.
[05:02 -> 05:06] So if you put your logo in call rail,
[05:06 -> 05:08] it's gonna say congratulations,
[05:08 -> 05:12] you just acquired a new lead from your digital agency.
[05:12 -> 05:15] Okay, it's just kind of a cool little thing you can do.
[05:15 -> 05:19] And the form will say the name was, you know, Mr. Client,
[05:19 -> 05:21] here's the client's email address, their phone number
[05:21 -> 05:23] and the client said I'm interested in getting a quote
[05:23 -> 05:26] to refinish our wood floors and the page.
[05:26 -> 05:28] They'll be able to click this link
[05:28 -> 05:31] to see exactly which landing page it came from.
[05:31 -> 05:36] Okay, so those are what the emails look like.
[05:36 -> 05:38] So you've gotten through all of this.
[05:39 -> 05:40] So we'll go to number four.
[05:41 -> 05:44] So Jeff, your ads are set to spend up to,
[05:44 -> 05:46] and you give them the monthly budget number
[05:46 -> 05:47] that they gave you.
[05:47 -> 05:50] So I might say, so Jeff, you said your ads are set
[05:50 -> 05:53] to spend up to $2,000 a month per your instruction,
[05:53 -> 05:56] and this can be adjusted at any time.
[05:56 -> 05:58] Then I'll move on to number five.
[05:58 -> 06:00] So the management fees are gonna start immediately.
[06:00 -> 06:02] Now, because it's the 14th of the month,
[06:02 -> 06:04] we will pro-rate that for this month
[06:04 -> 06:07] and they'll be charged automatically to your card
[06:07 -> 06:11] on the first of each month for,
[06:11 -> 06:12] if they set it up for $500,
[06:12 -> 06:14] if that's what you are charging them,
[06:14 -> 06:17] save for $500 following today.
[06:17 -> 06:18] So today, since it's half the month,
[06:18 -> 06:21] we will pro-rate that amount for $250 today
[06:21 -> 06:23] and then the first of next month
[06:23 -> 06:25] and every month after your card
[06:25 -> 06:27] will automatically be charged $500.
[06:27 -> 06:29] And you just keep moving, right?
[06:29 -> 06:32] You're just, you're confirming everything with them.
[06:32 -> 06:33] Here's some key points.
[06:33 -> 06:36] I said, so Jeff, so you may get some bad calls at first,
[06:36 -> 06:38] but what I want you to know is that we have added
[06:38 -> 06:41] several hundred negative keywords.
[06:41 -> 06:43] Now, those are keywords which are gonna keep your ads
[06:43 -> 06:46] from showing up if somebody types in a search
[06:46 -> 06:48] that we don't want, right?
[06:48 -> 06:52] So upfront, we are saving your campaign thousands of dollars
[06:52 -> 06:55] because we have spent so much time going in
[06:55 -> 06:58] and blocking these keywords and blocking competitors.
[06:58 -> 07:02] But as time goes on, we obviously can't conceive
[07:02 -> 07:05] of every single search that will be bad.
[07:05 -> 07:08] So as that time goes on, we're gonna continue to add these.
[07:08 -> 07:11] Maybe a lot of them at first,
[07:11 -> 07:13] but there will be fewer and fewer as time goes on
[07:13 -> 07:16] and we will never stop adding these.
[07:16 -> 07:18] Our goal is to make sure that only good calls are coming
[07:18 -> 07:22] through and people that are looking for exactly your services.
[07:22 -> 07:25] But please rest assured, if you see some of those searches
[07:25 -> 07:28] come through, we're already on top of it.
[07:28 -> 07:30] If they're bad searches, we're already blocking them.
[07:30 -> 07:34] That is part of what we do every single week, okay?
[07:34 -> 07:35] Here we are here.
[07:35 -> 07:38] So please continue to keep in touch with me
[07:38 -> 07:42] as what I'm seeing on my end is numbers and statistics.
[07:42 -> 07:45] So I may see like the campaign is really killing it
[07:45 -> 07:48] and doing well, but on your end, maybe you're getting
[07:48 -> 07:53] some bad calls from the wrong location or something like that.
[07:54 -> 07:56] So if you get a few calls and you're seeing
[07:56 -> 08:01] a pattern emerging, then please let us know right away
[08:01 -> 08:04] and we'll adjust your campaign as soon as possible.
[08:04 -> 08:07] If you see one bad call, that's not necessarily a pattern.
[08:07 -> 08:10] But if you start seeing three or four or something like that,
[08:10 -> 08:12] let us know right away because we can make
[08:12 -> 08:14] the change immediately.
[08:15 -> 08:17] So for standard inquiries or changes,
[08:17 -> 08:19] please send them to me by email.
[08:19 -> 08:22] I'll typically get those changes made within 24 hours,
[08:22 -> 08:25] such as if you want to add a location or add a service
[08:25 -> 08:27] or whatever else it might be.
[08:27 -> 08:30] Obviously on business days, for campaigns
[08:30 -> 08:32] that you need something drastic, like if you need
[08:32 -> 08:35] something paused immediately, send me an email right away.
[08:35 -> 08:38] Let me know in the email that needs to be done, it's urgent,
[08:38 -> 08:41] or you can obviously give me a call directly anytime
[08:41 -> 08:43] and I'll get it done right away.
[08:43 -> 08:47] Now I've set you up what's called the Google Dashboard.
[08:47 -> 08:50] Now this is so you can see exactly what's happening
[08:50 -> 08:51] with your ads.
[08:51 -> 08:53] You can see your dashboard at the link
[08:53 -> 08:56] that I'm gonna attach in this email.
[08:56 -> 08:58] And when looking at your dashboard, this polls,
[08:58 -> 09:01] you need to understand that this polls
[09:01 -> 09:04] directly from Google as well as from CallRail.
[09:04 -> 09:07] So it never needs to be updated because it's dynamic.
[09:07 -> 09:10] It's always being updated every single second
[09:10 -> 09:12] of every single day, right?
[09:12 -> 09:14] So but when you're looking at your dashboard,
[09:14 -> 09:15] there are seven pages.
[09:15 -> 09:18] In the top left, you can change the page numbers.
[09:18 -> 09:20] I know it's a lot of information,
[09:20 -> 09:23] but I wanna make sure we're 100% transparent with you
[09:23 -> 09:26] and that you have everything that you need.
[09:26 -> 09:28] And then always make sure in the top right,
[09:28 -> 09:30] you can change the dates.
[09:30 -> 09:34] Now it will automatically set to look in the past.
[09:34 -> 09:36] So if you're looking at today's statistics,
[09:36 -> 09:38] but I would suggest you don't.
[09:38 -> 09:41] It's one of those things, let the campaign do its job.
[09:41 -> 09:43] Don't sit there and hover over the numbers
[09:43 -> 09:45] because it'll drive you crazy.
[09:45 -> 09:49] But make sure that when you're looking at the correct date.
[09:49 -> 09:51] So if you wanna look at the past week,
[09:51 -> 09:54] make sure it's not showing the past month.
[09:54 -> 09:57] Now please remember we're making a lot of changes
[09:57 -> 09:59] in the first couple of weeks to a campaign.
[09:59 -> 10:02] So some campaigns will take off very, very quickly.
[10:02 -> 10:06] Others need to be dialed in a bit more.
[10:06 -> 10:08] Our job is to get you your return on investment
[10:08 -> 10:11] as fast as possible, no matter what.
[10:11 -> 10:12] So please be patient.
[10:12 -> 10:15] This is a marathon, it's not a sprint.
[10:15 -> 10:18] That's another reason why we always talk to you about
[10:18 -> 10:21] needing 60 to 90 days to really dial these in
[10:21 -> 10:25] because not all of them are gonna take off right away.
[10:25 -> 10:26] Okay?
[10:26 -> 10:28] Also each month you're gonna receive an email
[10:29 -> 10:31] with a link to our calendar.
[10:31 -> 10:35] Please use that link to schedule times to check in with us
[10:35 -> 10:38] so we can find out exactly what you're seeing on your end.
[10:38 -> 10:41] So if there's any problems with the campaign,
[10:42 -> 10:44] if you have any questions or concerns,
[10:44 -> 10:47] these meetings will help us make those appropriate changes
[10:47 -> 10:50] and we can fix things very, very quickly
[10:50 -> 10:52] when we have the right information.
[10:52 -> 10:54] But if we don't have that information from you
[10:54 -> 10:56] such as saying, you know what,
[10:56 -> 10:58] we don't wanna service this area
[10:58 -> 11:01] or we don't wanna do this service anymore.
[11:01 -> 11:03] You know, things are changing in your business.
[11:03 -> 11:05] If that's not communicated to us,
[11:05 -> 11:08] we can't make your campaign as successful as it should be.
[11:08 -> 11:10] The better communication that we have,
[11:10 -> 11:14] the better this campaign will run, I promise you.
[11:14 -> 11:18] But if you're seeing a bad pattern before we have those calls,
[11:18 -> 11:20] let us know sooner, right?
[11:20 -> 11:23] The monthly emails are just gonna go out as a reminder,
[11:23 -> 11:26] but if you're seeing a bad pattern, reach out to us.
[11:26 -> 11:28] Lastly, there's a lot of moving parts
[11:28 -> 11:30] that go along with these campaigns.
[11:30 -> 11:32] So please give me a call anytime
[11:32 -> 11:34] there's something you don't understand
[11:34 -> 11:35] or if you have questions.
[11:35 -> 11:38] My direct number will be in the email I'm gonna send you.
[11:38 -> 11:40] You know, I'm really looking forward
[11:40 -> 11:41] to working with you guys.
[11:41 -> 11:42] I appreciate the opportunity.
[11:42 -> 11:44] Is there any questions that you have?
[11:45 -> 11:48] And right there, what's, and then you end it, right?
[11:48 -> 11:50] They're probably, they might have a question or two,
[11:50 -> 11:53] but most of the time you have just thrown
[11:53 -> 11:56] more information at them that they could possibly imagine.
[11:56 -> 11:58] They're a little bit overwhelmed.
[11:58 -> 12:01] You gave them a lot of great things here.
[12:01 -> 12:02] You're telling them that you wanna talk to them
[12:02 -> 12:05] and check in with them and you hear how things are going.
[12:05 -> 12:08] So they're always very happy with that information.
[12:08 -> 12:11] But as soon as I get done with the call,
[12:11 -> 12:13] as you know, obviously I will make sure
[12:13 -> 12:15] that all of these yellow areas are filled in
[12:15 -> 12:17] with the right information,
[12:17 -> 12:21] but the second I get done with the call, I send this out.
[12:21 -> 12:23] So not, we've just communicated this email to them.
[12:23 -> 12:28] We've just sent them this email and that's it.
[12:28 -> 12:29] You are good to go.
[12:29 -> 12:32] It is time to turn on the campaign.
[12:32 -> 12:36] It is time to set up those emails, those monthly emails,
[12:36 -> 12:38] and it's time to make that first charge
[12:38 -> 12:40] in your Stripe account for those monthly billing fees.
[12:40 -> 12:43] All right, so I'll see you in the next training
[12:43 -> 12:45] where we will show you that email that we send out
[12:45 -> 12:47] to the clients each and every month.

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--- FULL TRANSCRIPT ---
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So before I launch any campaign, I will always call the client. I will let them know I just need, you know, 10 to 15 minutes of time just to go through and kind of finalize everything, make sure they understand everything, you know, see if they have any questions. And to really, for me, it's more about setting expectations. The better you set expectations up front, the better relationship you're gonna have with your client. Because maybe you had some really good success with a campaign and you got a client, you know, three or four leads in the first couple of days. If you start using that example with everybody, you're going to be in for a rude awakening because not every client's campaign is going to start that quickly. So once again, under promise, over deliver. I have tried to set people up and get them excited about this and only to find out that they are hugely disappointed because I oversold it, right? This is just something that happens with experience. So I will typically have literally have this piece of paper in front of me. This email is exactly what I'm going to send them, but I'm going to read it and go over with them so that we cover all of these expectations and then I send them, this is a reminder. So if they ever come back to me and say, you didn't tell me about this, I'm gonna say, actually I did, I did twice. We had a conversation about it right before we turned the campaign on and then I also sent you an email follow up. So I will just go over it just like this. So anything that is highlighted in yellow, that's where you need to enter in information for that client, but it should only take you a couple of minutes. And then this is the email. Thanks for taking time to speak with me today, but you know what, you can read through this, but what I'm gonna do is I'm gonna pretend like I'm talking to the client right now and say, hey Jeff, I just wanted to have a quick conversation. I know you're busy, I'll keep it short and sweet, but I wanted to go over and kind of set expectations and let you know what to expect when it comes to this campaign, is that fine? And he's gonna say yes. All right Jeff, so what you need to do is write down this phone number and I'm gonna give him the client tracking phone number, the Google ad extension number. When we went through Google, if you set it up, or excuse me, when we went through call rail and set up the phone numbers, if you followed my process, there will be that Google ad extension number and that's the one you're gonna say, hey, take this phone number and write it down and give him that phone number. And say, and you know what, and name it something like Google ads, enter that into your phone and name it something like Google ads or website lead or whatever you'd like. Now when you get a call and that number shows up on your phone, it's going to be a lead from your Google ads, okay? Each and every time. And he's gonna say, awesome, I love that. Then you let him know, all right Jeff, so once you hang up that phone call, you're gonna receive an email. I just wanna confirm, is that email at Jeff at Jeff's floor refinishing.com and he's gonna say yes. All right, great. So you're gonna receive an email at that address with a name, phone number, and how long the call lasted. Now the name and phone number are pulled directly from the caller ID itself. So what that means is if Joan Smith calls you from, you know, she works at Wells Fargo Bank and she's calling you from work, unfortunately that caller ID is gonna be Wells Fargo Bank. It's not gonna be her cell phone. But if it's her cell phone, obviously that information will come through. So you just need to understand that. What people will do is I have clients that will use these to help them track their leads each and every week and they can go back at the end of the week and look and be like, okay, I got a call from Joan Smith this week and we booked that job. Makes sense? And he's gonna say yes. Okay, so when we get done with this phone call, I'm gonna send you an email and it's gonna have some different things in them. It's gonna have a couple of attachments. One of them is going to be what the email will look like from that call. Okay, and he's gonna say great. So when they see the phone call email, this is what they're gonna see. They're gonna see an email that says, whatever the client name is that you put in call rail, this is exactly what the email looks like. Jeff Florie finishing received a call the call was from Mike Mancini at this phone number and the call lasted five minutes. Okay, that's what the email looks like from call rail. Next, when someone fills out one of the landing pages, what's gonna end up happening? So the forms on the landing pages, they're automatically emailed to you. Now at the bottom of those emails is a link. So you can see exactly which page it came from so that you know what service they were inquiring about. And I will also attach one of those emails so you know exactly what they look like. And he's gonna say great. Next is what the email looks like from Instapage or from their landing pages. So if you put your logo in call rail, it's gonna say congratulations, you just acquired a new lead from your digital agency. Okay, it's just kind of a cool little thing you can do. And the form will say the name was, you know, Mr. Client, here's the client's email address, their phone number and the client said I'm interested in getting a quote to refinish our wood floors and the page. They'll be able to click this link to see exactly which landing page it came from. Okay, so those are what the emails look like. So you've gotten through all of this. So we'll go to number four. So Jeff, your ads are set to spend up to, and you give them the monthly budget number that they gave you. So I might say, so Jeff, you said your ads are set to spend up to $2,000 a month per your instruction, and this can be adjusted at any time. Then I'll move on to number five. So the management fees are gonna start immediately. Now, because it's the 14th of the month, we will pro-rate that for this month and they'll be charged automatically to your card on the first of each month for, if they set it up for $500, if that's what you are charging them, save for $500 following today. So today, since it's half the month, we will pro-rate that amount for $250 today and then the first of next month and every month after your card will automatically be charged $500. And you just keep moving, right? You're just, you're confirming everything with them. Here's some key points. I said, so Jeff, so you may get some bad calls at first, but what I want you to know is that we have added several hundred negative keywords. Now, those are keywords which are gonna keep your ads from showing up if somebody types in a search that we don't want, right? So upfront, we are saving your campaign thousands of dollars because we have spent so much time going in and blocking these keywords and blocking competitors. But as time goes on, we obviously can't conceive of every single search that will be bad. So as that time goes on, we're gonna continue to add these. Maybe a lot of them at first, but there will be fewer and fewer as time goes on and we will never stop adding these. Our goal is to make sure that only good calls are coming through and people that are looking for exactly your services. But please rest assured, if you see some of those searches come through, we're already on top of it. If they're bad searches, we're already blocking them. That is part of what we do every single week, okay? Here we are here. So please continue to keep in touch with me as what I'm seeing on my end is numbers and statistics. So I may see like the campaign is really killing it and doing well, but on your end, maybe you're getting some bad calls from the wrong location or something like that. So if you get a few calls and you're seeing a pattern emerging, then please let us know right away and we'll adjust your campaign as soon as possible. If you see one bad call, that's not necessarily a pattern. But if you start seeing three or four or something like that, let us know right away because we can make the change immediately. So for standard inquiries or changes, please send them to me by email. I'll typically get those changes made within 24 hours, such as if you want to add a location or add a service or whatever else it might be. Obviously on business days, for campaigns that you need something drastic, like if you need something paused immediately, send me an email right away. Let me know in the email that needs to be done, it's urgent, or you can obviously give me a call directly anytime and I'll get it done right away. Now I've set you up what's called the Google Dashboard. Now this is so you can see exactly what's happening with your ads. You can see your dashboard at the link that I'm gonna attach in this email. And when looking at your dashboard, this polls, you need to understand that this polls directly from Google as well as from CallRail. So it never needs to be updated because it's dynamic. It's always being updated every single second of every single day, right? So but when you're looking at your dashboard, there are seven pages. In the top left, you can change the page numbers. I know it's a lot of information, but I wanna make sure we're 100% transparent with you and that you have everything that you need. And then always make sure in the top right, you can change the dates. Now it will automatically set to look in the past. So if you're looking at today's statistics, but I would suggest you don't. It's one of those things, let the campaign do its job. Don't sit there and hover over the numbers because it'll drive you crazy. But make sure that when you're looking at the correct date. So if you wanna look at the past week, make sure it's not showing the past month. Now please remember we're making a lot of changes in the first couple of weeks to a campaign. So some campaigns will take off very, very quickly. Others need to be dialed in a bit more. Our job is to get you your return on investment as fast as possible, no matter what. So please be patient. This is a marathon, it's not a sprint. That's another reason why we always talk to you about needing 60 to 90 days to really dial these in because not all of them are gonna take off right away. Okay? Also each month you're gonna receive an email with a link to our calendar. Please use that link to schedule times to check in with us so we can find out exactly what you're seeing on your end. So if there's any problems with the campaign, if you have any questions or concerns, these meetings will help us make those appropriate changes and we can fix things very, very quickly when we have the right information. But if we don't have that information from you such as saying, you know what, we don't wanna service this area or we don't wanna do this service anymore. You know, things are changing in your business. If that's not communicated to us, we can't make your campaign as successful as it should be. The better communication that we have, the better this campaign will run, I promise you. But if you're seeing a bad pattern before we have those calls, let us know sooner, right? The monthly emails are just gonna go out as a reminder, but if you're seeing a bad pattern, reach out to us. Lastly, there's a lot of moving parts that go along with these campaigns. So please give me a call anytime there's something you don't understand or if you have questions. My direct number will be in the email I'm gonna send you. You know, I'm really looking forward to working with you guys. I appreciate the opportunity. Is there any questions that you have? And right there, what's, and then you end it, right? They're probably, they might have a question or two, but most of the time you have just thrown more information at them that they could possibly imagine. They're a little bit overwhelmed. You gave them a lot of great things here. You're telling them that you wanna talk to them and check in with them and you hear how things are going. So they're always very happy with that information. But as soon as I get done with the call, as you know, obviously I will make sure that all of these yellow areas are filled in with the right information, but the second I get done with the call, I send this out. So not, we've just communicated this email to them. We've just sent them this email and that's it. You are good to go. It is time to turn on the campaign. It is time to set up those emails, those monthly emails, and it's time to make that first charge in your Stripe account for those monthly billing fees. All right, so I'll see you in the next training where we will show you that email that we send out to the clients each and every month.

